"Mama," my eight-year-old son said. "Where does jelly come from?"
Since my brain was a little fried from attempting to write synopsis's for five of my manuscripts, I gave him this brilliant answer: "Jelly comes from jelly trees. Four times a year gobs of jelly squirt out and are collected by Keebler elves. (Keebler is a brand of cookies, and elves are their mascot, in case you're not from the USA.) The elves put the jelly in jars, ship them to your local supermarket, and then you buy it. Okay?"
Bubba gave me a sideways look. "Mama, that's not right."
"Why isn't that right?"
"Because Keebler has nothing to do with jelly. It's Smuckers (a jelly-making company in the USA)."
Oh. I had to think quickly. "Well, Keebler sells the rights to Smuckers, so Smuckers can put its name on the label. Then everybody lives happily ever after. The end."
Bubba laughed. "Mama, you're crazy!"
I can't argue with that!